The Department of Consumer Affairs notified the Consumer Protection (E-Commerce) (Amendment) Rules, 2026, effective January 1, 2027, to strengthen consumer protection and transparency in online marketplaces. The amendments require clearer disclosure of ranking parameters in order of significance, prohibit manipulation of search results, and mandate prominent identification of sponsored listings. They also require discounts to reference the lowest price offered in the preceding 30 days, while strengthening compliance obligations concerning dark patterns and online consumer practices.
Please click here to read the full article by Gaurav G Arora, Partner, and Garv Arora, Junior Associate, published in Lexology.
Gaurav G. Arora is a Partner at JSA with over 12 years of experience advising multinational corporations, investment funds, and high-growth businesses on mergers & acquisitions, private equity investments, corporate structuring, cross-border transactions, foreign direct investment, and general corporate matters. He regularly advises clients on complex domestic and international transactions across the technology, healthcare, manufacturing, real estate, retail, and services sectors. Gaurav is recognised as an ALB India Rising Star and among the Top 10 Young Lawyers by ALB Thomson Reuters.