The National Medical Commission (NMC) has introduced Ethical Advertising Guidelines for hospitals and medical institutions to curb healthcare commercialisation and misleading promotions. Effective immediately, the rules regulate digital marketing, influencer campaigns and AI-generated promotional content. Hospitals may share factual information but must ensure rankings and awards are verifiable. Discounts, contests, referral benefits and inducements encouraging unnecessary treatments are restricted. Digital health platforms must prevent manipulated rankings and reviews. Hospitals must promptly audit advertisements and strengthen approval procedures to minimise legal risks and ensure compliance with applicable laws.
Please click here to read the full article by Sidharrth Shankar, Partner, and Eshika Phadke, Consultant, published in The Indian Express Healthcare.
Sidharrth (Sid) is a seasoned corporate lawyer and also the co-chair of the corporate practice with a core focus on private equity and mergers & acquisitions. Sid has substantial experience advising global private equity funds, multinational corporations and strategic investors on complex cross-border transactions across a broad spectrum of industries over the last two and a half decades, with over two decades in JSA itself.